Dempsters | Lunchtime Hero
Dempster’s was looking to create excitement around its newest offering and stand out among competitors in the overcrowded and underperforming bread aisle — all with a flavor profile new to Canadians. So we empowered parents to be the mealtime hero their families deserve - and we did it all along their shopper journey.
Facebook Canvas posts reached parents pre-shop, introducing them to Honey Wheat and inspiring them with recipe ideas to please the whole family.
An eye-catching online video provided parents with simple recipe ideas to expand the typical sandwich bread usage occasion from lunchtime to anytime.
Influencer posts on social media connected with parents more intimately and inspired them with recipes they could try at home.
Digital banners targeted parents pre-shop, offering discounts and driving to store.
Dramatic displays in and out of the bread aisle disrupted grocery store flow to educate and empower.
Dempster’s Honey Wheat launch was a great success, surpassing projections with 78,000 online video impressions, 12 million influencer impressions, and 30,000 social engagements.
Credits
Laura Stradiotto | Art Director
Chris Davies | Creative Director