Cadillac Fairview | #TorontoStyle
From everyday Torontonians to influential tastemakers, CF Toronto Eaton Centre attracts a vibrant group of people. In 2017, we celebrated this diversity by inviting consumers to share their #TorontoStyle with the city.
The campaign featured an interactive digital display sculpture with an integrated camera that shoppers used to take selfies. Their images then populated the digital collage, thereby creating a #TorontoStyle sculpture that reflected the faces, and style, of the city itself.
In the first phase of the campaign, we installed interactive style mirrors throughout CF Toronto Eaton Centre. Passersby were invited to pose, snap a style shot, and receive a photo strip of their look. Photos were shared live on the media tower in Yonge-Dundas square.
